Delivering cannabis isn’t a new concept. Depending on where you live, having cannabis dropped off to you in person has been available for some time. However, everything “direct to consumer” (D2C) in cannabis is now in flux. What’s happening today in states like Massachusetts, California, and elsewhere has never been tried before until relatively recently. (At least not by anyone carrying a state-issued license to sell cannabis consumer products.) Consumers are increasingly turning to online ordering facilitated by sophisticated platforms like BLAZE, a leading provider of enterprise software for the cannabis industry. D2C opens possibilities ranging from same-day delivery from dispensary storefronts to distribution-only warehouse facilities to roaming food truck-like vehicles stocked with all the local favorites.
