4/20 is the biggest sales day of the year for cannabis retailers, and with high transaction volumes, every second counts. Long wait times can frustrate customers and lead to lost revenue, but with the right tools in place, you can keep transactions flowing smoothly while offering enticing deals that maximize cart values. That’s why we’ve rolled out major upgrades to the BLAZE Retail Promotion Engine—designed to give you more control, efficiency, and automation over your discounts and promotions. With these new features, you can streamline your promotional strategy, ensure consistency across locations, and make sure customers always get the best possible deals—without bogging down your staff.
What’s New?
Copy Promos Across Locations
Managing promotions across multiple dispensary locations just got easier. Instead of manually recreating the same discount at each store, you can now instantly copy promotions from one location to multiple others. This ensures consistency in your offers, saves valuable time, and allows you to scale your promotions effortlessly. Whether you’re running a multi-state operation or just a few stores, this feature simplifies your marketing efforts and ensures all your locations stay in sync.
Promotion Priority Controls
Running multiple promotions at once? Now, you can set priority levels to determine which discounts apply first in the promotions engine. This feature allows you to stack promotions strategically, ensuring customers always see the best deals first while preventing unintended discount conflicts. You can fine-tune your promotional hierarchy to align with your business goals—whether that means prioritizing high-margin items, encouraging bundle purchases, or rewarding loyalty program members.
Promotion Scaling
No more manual discount application! Our new promotion scaling feature automatically applies promotions to all qualifying products in a customer’s cart. Instead of requiring manual input from budtenders, these promotions automatically apply to all qualifying items in a customer’s cart, streamlining transactions and reducing errors. Retailers can also set limits on how many times a promotion applies per transaction—for example, a BOGO deal that only applies twice, allowing for four total items with two discounted. This not only enhances the customer experience by making discounts seamless and predictable but also helps dispensaries optimize sales while maintaining full control over their promotions. Here’s how it works:
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When an auto-applied promotion is triggered, it seamlessly discounts every eligible item in the cart.
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You can set limits on how many times a promotion applies per transaction (e.g., a BOGO deal that applies twice, meaning four total items—two full-price, two discounted).
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This eliminates the need for budtenders to manually apply discounts, reducing errors and ensuring customers always get the correct deal.
Why These Upgrades Matter for 4/20
Faster Transactions, Happier Customers
4/20 brings in a surge of customers, and every second at checkout matters. With auto-applied promotions and priority controls, your budtenders won’t need to manually adjust discounts—allowing them to process transactions faster and keep lines moving. The result? A better shopping experience and increased revenue.
More Sales, Higher Cart Values
With seamless promotions in place, customers are more likely to take advantage of deals, leading to larger purchases. Features like promotion scaling encourage higher cart values without the friction of manual discount application.
Fewer Errors, Less Stress for Staff
Manual promotion entry leaves room for mistakes, whether it’s applying the wrong discount or forgetting a deal entirely. Our promotion engine upgrades eliminate human error by ensuring promotions apply exactly as intended—giving you peace of mind on your busiest day of the year.
Get Ready for 4/20 with BLAZE Retail
Now is the time to set up your biggest 4/20 promotions with ease. With these powerful new tools at your disposal, you can create, scale, and optimize your promotional strategies like never before.
Don’t wait until the last minute—log into BLAZE Retail today and start configuring your deals for a seamless, high-impact 4/20 sales event!
Ready to take advantage of these updates? Contact our team today for a demo or assistance in setting up your promotions.
