As consumers increasingly turn to online platforms to make their purchases, creating a seamless and intuitive shopping experience is crucial. How you present your inventory online is just as important as the selection of products you offer. One of the best ways to cater to your customers and boost your sales is by incorporating unique deal pages into your cannabis e-commerce menu.
Recent updates to BLAZE ECOM™ provide dispensaries with even more tools to highlight discounted or included in a limited-time promotion. In this article, we will highlight some of the latest features to improve deal and promotion management.
Manage Deals in One Place, Your Point-of-Sale
BLAZE Retail serves as the central hub for all your promotional activities, offering a streamlined approach to deal management. When you create or modify promotions in your point-of-sale system, these changes automatically sync across your entire BLAZE ECOM ecosystem. This means your website, mobile app, and in-store kiosks will consistently show the same deals, prices, and promotional offerings without requiring manual updates on each platform.
This centralized management system not only saves time but also reduces the risk of errors that could occur from managing promotions separately across different channels. Whether launching a flash sale, creating branded bundles, offering BOGOs, or setting up seasonal promotions, you can confidently manage everything from one intuitive interface. Watch our BLAZE Embers tutorial to see some effective ways to manage and highlight your deals and promotions.
Create Deal Pages and Sections for E-Commerce Menus
Creating a deal page starts in BLAZE Retail®, where you’ll build your promotions with specific parameters like discount amounts, eligible products, and validity periods. Once your promotions are set up in the point-of-sale system, you can enhance their presentation through BLAZE ECOM’s mission control panel.
Here, you have the flexibility to customize how these deals appear to your customers by uploading eye-catching promotional images, arranging deals in a strategic order, and crafting marketing-friendly names that resonate better with shoppers than standard POS descriptions.
Features like strikeout pricing, red sale badges, and on-sale toggles simplify browsing, ensuring that customers find what they’re looking for without hassle.
You can also configure each promotion to link directly to specific product pages or categories on your e-commerce platform, streamlining the customer journey. To make your promotions visible on the dedicated deals page and menu section, simply mark them as “featured” in the system. This seamless integration between your point-of-sale and e-commerce platform ensures consistent pricing and promotion across all channels while giving you the creative freedom to present deals in the most engaging way possible.
Drive Consumer Behavior with Channel-Based Promotions
BLAZE ECOM™ empowers dispensaries to create targeted promotions for specific sales channels, allowing for strategic customer engagement across different platforms. One powerful application is the ability to set up mobile app exclusive deals that incentivize both new and existing customers to download and use your branded mobile app.
This feature is particularly effective because mobile apps provide the most streamlined and personalized shopping experience, with features like earning reward points, easy sorting and filtering, 3-click checkout, and push notifications for new deals.
By offering special discounts and promotions exclusively through the mobile app, retailers can drive the adoption of their preferred sales channel while providing customers with the best possible online shopping experience.
Know the Difference: Promotions, Rewards, Bundles, Coupons, Discounts
Cannabis dispensaries have a variety of tools to engage customers, boost sales, and increase brand loyalty. Here’s a breakdown of key marketing strategies, their differences, and how they can be effectively utilized:
Promotions
Promotions are conditional sales that provide customers with discounts, or special pricing to encourage immediate purchases.
How to Utilize:
- Highlight new products with introductory discounts.
- Run “Buy One, Get One” (BOGO) campaigns for slow-moving inventory.
- Attract customers during off-peak times with flash sales.
Example: Buy one STIIIZY Gelato Live Rosin, Get one STIIIZY Gelato Live Rosin for a Penny.
Coupon Codes
Codes or vouchers offering specific discounts on products, categories, or orders, often tied to a promotional event or campaign.
How to Utilize:
- Distribute exclusive coupon codes through email campaigns or social media.
- Offer limited-use coupons to encourage urgency and exclusivity.
- Promote seasonal events (e.g., 4/20) with themed coupon discounts.
Example: Use code “EATME” for 10% off all gummies.
Discounts
Price reduction applied to certain products on your e-commerce platform, typically for a set period.
How to Utilize:
- Launch site-wide sales during major holidays or annual events like Black Friday or 4/20.
- Use these sales to drive traffic and clear inventory before new product launches.
- Announce the sale prominently on your homepage and through email and social media.
Example: Munchie Monday! 10% Off All Edibles
Product Bundles
Grouping complementary products together at a discounted price to increase the average order value (AOV). BLAZE offers two different methods of creating product bundles.
- Create preset bundles in BLAZE Retail® POS system that offers the same set of products to customers and is treated as 1 product in BLAZE ECOM™
- Create “Build-Your-Own-Bundle” promotions that customers can unlock by choosing from a designated selection of products. Example: Add any 3 products from a selection of 20 products for $100.
How to Utilize:
- Bundle related items (e.g., products of the same brand, products of the same category, pre-rolls with lighters).
- Create “starter kits” to introduce new customers to your product range.
- Clear inventory by pairing popular items with less popular ones.
- Promote popular brands or categories by allowing consumers to choose from a selection
Example: Buy any four Jeeter XL Pre-Rolls for $100
Rewards
A loyalty program designed to incentivize repeat purchases by offering points or perks that can be redeemed for discounts, products, or exclusive benefits.
How to Utilize:
- Create a tiered rewards system to motivate higher spending (e.g., Silver, Gold, Platinum tiers).
- Offer bonus points for referrals or signing up for the program.
- Encourage customers to redeem points for exclusive, members-only promotions.
Example: Earn 1 point for every $1 spent, and redeem 100 points for $10 off
Summary Table
By strategically utilizing these tools, you can enhance customer engagement, improve sales performance, and foster long-term loyalty. Each approach has unique strengths, and combining them effectively can take your retail strategy to the next level.
Best Practices for Creating Effective Deal Pages
To make the most of your unique deal pages, consider these best practices:
- Keep It Updated: Regularly refresh your deal page with new promotions to keep it relevant and exciting.
- Organize by Categories: Group deals by product type, such as edibles, flower, or concentrates, to make it easier for customers to find what they’re looking for.
- Use Eye-Catching Design: Highlight discounts with bold graphics and easy-to-read fonts.
- Promote Across Channels: Ensure your deal page is prominently featured on your homepage and promoted through email and social media.
It’s a Done Deal
Unique deal pages are more than just a convenience for your customers; they’re a strategic tool to drive sales, build loyalty, and stand out in the crowded cannabis market. By making it easy for price-conscious shoppers to find on-sale products, you’re creating a win-win scenario for both your customers and your business.
With the latest features in BLAZE ECOM™, including deal pages, build-your-own-bundle, coupon codes, and sales channel promotions, you have the tools needed to elevate your e-commerce platform. Don’t overlook the power of a dedicated deal page—it could be the feature that sets your online store apart from the competition.
